Assignment: Create an advertisement designed to reach a specific target audience.

I created an advertisement for Dunn Brothers Coffee, a coffee chain common in the Twin Cities (where I used to live). My target audience was college students and other 20-somethings in Minneapolis and Saint Paul, for whom the visual metaphor of needing to “recharge” with coffee like you would recharge a phone would probably have the most impact.

There are a bunch of colleges and Universities in the Twin Cities, but by far the largest is the UMN Twin Cities campus, which has over 50,000 students. The Twin Cities public transit system is extensively used by these students, who can ride for free during the semester and frequently need to traverse a very large campus. The advertisement is designed for display at bus shelters and light rail stops, where many students would see it as they traveled to class.